AseanOutlook.com – Visa Malaysia has entered a long-term partnership with Tourism Malaysia to support the Ministry of Tourism, Arts and Culture (MOTAC) in driving inbound tourism and promote Malaysia as a preferred travel destination.
Datuk Musa Hj. Yusof, Director General Tourism Malaysia said, “MOTAC and Tourism Malaysia have embarked on several efforts to promote Malaysia as a must-visit tourism destination and we want to provide a conducive environment for businesses in Malaysia to drive and boost tourism growth.”
In the spirit of Visit Malaysia 2020, Tourism Malaysia and Visa mark an important partnership to drive inbound tourists, and drive Malaysia to be a preferred destination for travel especially in shopping segment.
“With Visa coming on board as a preferred payments partner to help promote Malaysia as a tourist destination, we are confident that we can attract more inbound tourists and enhance their experiences here in the country,” says Musa.
Shopping in Malaysia is considered one of the popular tourist activities due to the favourable exchange rates, quality of products, and diversity of choices. According to Tourism Malaysia, for the past four straight years, shopping was the biggest share of tourist expenditure for Malaysia, taking up 35.2 per cent of the total tourist receipts in Jan-Sept 2019 at RM 23.3 billion. This showed an increase of 14.4 per cent compared to 2018.